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It has a vast collection, containing more than 80 million specimens, an irreplaceable record of the planet's astonishing diversity. The Museum has developed a surprising and creative licensing program for adults to develop trend-relevant products inspired by nature.

As Europe's most visited natural history museum, they receive over five million visitors each year and the Museum uses its enormous global reach and influence to fulfill its mission of creating champions for the planet - informing, inspiring and empowering everyone to do the difference by nature.