BH LICENSING PRIVACY POLICY

Last Updated: October 01, 2024

Welcome! Thank you for visiting our website.

By accessing our website, you entrust us with personal data. We are committed to maintaining this trust.

This Privacy Policy ("Policy") clearly explains how your information and personal data are collected, used, shared, and stored, in accordance with the General Data Protection Law (Law 13.709/2018 - LGPD) and other applicable laws.

Acceptance of this Policy occurs when you access or use our website or services, demonstrating your knowledge of and agreement with the use of your information under the terms described herein.

SUMMARY:

1. Information We Collect

2. How We Use the Information We Collect

3. Information Sharing

4. Rights of data subjects

5. Information security

6. Data retention

7. International Data Transfer

8. Updates to this Policy

9. Governing Law and Venue

If you have any questions or need to address any matter related to this Policy, please contact us through the e-mails comercial@bhlicensing.com lena@bhlicensing.com vinicius@bhlicensing.com.br

1. INFORMATION WE COLLECT

We collect different types of data, such as information provided directly by you and information collected automatically:

1.1. Information collected automatically: Our website automatically collects access logs (IP, date and time), cookies and device identifiers, for security purposes and continuous improvements to the website. The collection of this data is mandatory and follows the Civil Rights Framework for the Internet (Law 12.965/2014).

1.2. Cookies and Similar Technologies: We may use cookies to personalize your navigation, improve website performance, and perform statistical analysis. You can manage cookie preferences in your browser.

2. HOW WE USE YOUR INFORMATION

All information is treated as confidential and used for specific and legitimate purposes, always within the scope authorized by you, to:

- Allow you to access all the functionality of the website;

- Send you communications, such as service updates, offers, promotions, and newsletters;

- Analyze and improve the functioning of the website, based on your interactions;

- Analyze user traffic on our website (e.g. analytics)

- Carry out targeted advertising according to user data (e.g. your personal tastes or characteristics)

- Comply with legal and regulatory obligations.

Your data will be stored for the period necessary to meet the purposes for which it was collected, and may be deleted upon request, except when there are legal obligations or legitimate interest for its retention.

3. INFORMATION SHARING

We only share your information with third parties in the following situations:

- When necessary for the provision of contracted services (e.g., partners);

- To comply with legal or regulatory obligations;

- In cases of corporate transactions, such as mergers or acquisitions;

- With third parties with your consent.

Attention! All data, information and content about you may be considered active in the event of negotiations in which Brand House Licensing is a party. Therefore, we reserve the right, for example, to include your data among the company's assets as it is sold, acquired, or merged with another. You hereby agree to and are aware of this possibility. In addition, we will have the right to provide your data and information, including your interactions, if there is a judicial request to do so, an act necessary for the company to comply with national laws, or if you expressly authorize it.

4. RIGHTS OF DATA SUBJECTS

You, as a data subject, have the following rights guaranteed by the LGPD:

- Right of confirmation and access: request information about the processing of your data;

- Right to rectification: request correction of incomplete or inaccurate personal data;

- Right to erasure: request the deletion of your personal data, except if necessary to comply with legal obligations;

- Right to data portability: request the transfer of your data to another service or product provider;

- Right to revoke consent: withdraw your consent, where applicable.

You can exercise your rights by contacting us at comercial@bhlicensing.com lena@bhlicensing.com vinicius@bhlicensing.com.br

5. INFORMATION SECURITY

Only employees and service providers authorized by Brand House Licensing have access to the data, and only for the purposes described in this Policy.

6. DATA RETENTION

The data collected is stored only for as long as necessary to fulfill the purposes for which it was collected or to meet legal obligations. After the end of this period, your data will be deleted or anonymized, unless otherwise stated.

7. INTERNATIONAL DATA TRANSFER

Eventually, your data may be transferred to servers or companies located outside Brazil, including to countries that do not offer the same level of data protection. In these cases, we will adopt appropriate contractual and technical measures to ensure that your data is protected, in accordance with the LGPD.

8. UPDATES TO THIS POLICY

Brand House reserves the right to change this Policy at any time, especially to adapt it to legislative changes or new market practices. We will inform you of substantial changes, and the updated version will always be available on our website.

9. GOVERNING LAW AND VENUE

This Policy is governed by the laws of the Federative Republic of Brazil. In case of disputes, the Court of the District of Porto Alegre/RS is elected as competent to settle any issues, with waiver of any other.