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The Tour de France is one of the most famous and recognizable competitions in the world of cycling, referring to the prestigious road race that takes place annually in France. Through its slogan "L'Avenir à Vélo" which means "The Future of Bicycling" in French, the brand proposes a better quality of life for the population and better safety for cyclists.

In addition to the race itself, the Tour de France brand encompasses a series of elements that contribute to its identity and commercial value. This includes the race's iconic logo, which features the image of a yellow cyclist, as well as the famous “maillot jaune” (yellow jersey), awarded to the race's overall leader.